WHAT HAS BYTEDANCE SAID ABOUT THE APP?īyteDance did not reply to a request for an interview about how it plans to grow Lemon8. “Social app success is difficult to achieve and harder to maintain,” Gahan said. He pointed to examples like BeReal and Clubhouse, which garnered a lot of attention in the past two years before users turned their attention elsewhere. The last five years have been littered with social media platforms that got a lot of hype, only to vanish in the end, said Brendan Gahan, partner and chief social officer at the creative agency Mekanism. It also remains to be seen if the app will take off more organically or flop. She said the agency, which connects brands with influencers, is recommending that influencers try out the app but isn’t doing the same with brands since Lemon8’s user base is still relatively small.

Nicla Bartoli, the vice president of sales at Influencer Marketing Factory, said ByteDance reached out to her company in late February and gave a lengthy presentation about the app and how influencers can use it. It’s also listed as one of the most popular apps on Apple’s app store. It also segments posts under different categories, like fashion, beauty and food, and allows users to explore content in other ways.Īs of Sunday, the app had 290,000 downloads in the U.S., the vast majority of which happened in late March, according to data.ai. Like TikTok, Lemon8’s main feed features a “following” section that lets users look at content from creators they follow, as well as a “For You” section that recommends other posts. Social marketing experts say the app is also reminiscent of the Chinese social media and e-commerce giant Xiaohongshu, which translates to “little red book.” Lemon8 is a photo-based app that resembles a mixture of Instagram and Pinterest, and is sprinkled with videos that look like the ones posted on TikTok. Here’s what you need to know about the company’s new app: WHAT IS LEMON8? Meanwhile, ByteDance is pressing ahead with its expansion plans. And it’s attempting to convince lawmakers it can keep user data safe. user data or push misinformation on the platform. The app, called Lemon8, is likely to face some of the same scrutiny as TikTok, which has been dogged by claims the Chinese government could force its parent company ByteDance to hand over U.S.

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